Where to Go In Switzerland
Switzerland is brimming with exclusive destinations that cater to the luxury traveller. From cosmopolitan cities to secluded Alpine retreats, here are some must-visit locations:
Zurich: A hub of art, finance, and luxury shopping, Zurich combines cosmopolitan energy with historic charm. Explore Bahnhofstrasse, one of the world’s most exclusive shopping avenues, and enjoy dining at fine establishments overlooking Lake Zurich.
Geneva: The epitome of sophistication, Geneva is home to global organisations, luxury boutiques, and the iconic Jet d’Eau. Its Old Town offers a glimpse into Swiss history, while the nearby vineyards of Lavaux promise a taste of the country’s finest wines.
St. Moritz: A jewel of the Alps, St. Moritz is synonymous with luxury skiing and exclusive events like the Snow Polo World Cup. Beyond winter sports, its upscale spas and fine dining make it a year-round retreat.
Zermatt: Nestled at the foot of the iconic Matterhorn, Zermatt is a haven for outdoor enthusiasts and luxury seekers alike. Car-free streets, gourmet mountain restaurants, and world-class skiing define this exclusive destination.
Montreux: Set on the shores of Lake Geneva, Montreux is famed for its music festival and serene beauty. Luxury travellers can enjoy five-star lakeside hotels and explore the nearby Chillon Castle.
Lugano: A taste of the Mediterranean in Switzerland, Lugano offers palm-lined promenades, exclusive villas, and stunning lake views. This Italian-speaking region is perfect for those seeking a mix of relaxation and elegance.